Welcome to Gary Yamamoto Custom Baits

Retail orders over $50 ship for only ONE CENT! Act now, this special shipping sale ends soon! 

A message from Gary:

Thank you for your interest in Gary Yamamoto Custom Baits.

If you’re new to our family of products I’d like to offer you a warm welcome and encourage you to spend some time with us. Browse the catalog, familiarize yourself with our products, and also take the time to visit our online magazine Inside Line where we have an unbelievable resource of how-to articles, tips and video mini-seminars featuring our nationally acclaimed group of Yamamoto Pro-Staffers.

The baits you’ll see offered here and online represent nearly three decades of design and development.  These products are the results of the efforts of dyed-in-the-wool fishermen with only one thought in mind: to catch more and bigger fish.

I never tire of saying that each time you pick up a bag of bait that bears my name you pay our family the ultimate compliment. We recognize and appreciate that fact. We’re proud to bring you what we believe is the finest soft plastic fishing lures on the market. We will always work to fulfill the two simple goals that have always served us well - to make better bait, and to catch more fish.

Gary Y. Yamamoto